Living Together Before Marriage as a Controversial Topic Research Paper - 7

Living Together Before Marriage as a Controversial Topic - Research Paper Example The people who strongly oppose couples living together prior to marriage stress the significance of adhering to traditional beliefs in the sacrament of marriage. The previous generation has always supported the need for marriage before their children could live with a person not yet considered one’s spouse. The belief marriage is more than a mutual agreement, but more so, a sacrament blessed by Divine Power is prevalent in major religions. Those couples who decide to get married have their unions blessed and are therefore believed to endure challenges and trials ‘until death do them part’. On the contrary, supporters of those who believe that living together is an agreement that is more beneficial indicate that disagreement from various sectors is not fully justified. Although the majority of people believe that living together is, in fact, going against the norm by asserting that â€Å"cohabitors are partially rejecting society's dominant value system. Those peo ple who enter cohabitation relationships tend to perceive social rules in flexible terms† (Cohabitation, par. 11). A glimpse on the research on contemporary generation has proven that â€Å"young couples are most accepting of cohabitation, and it is likely that it will become increasingly popular over time† (Barlow, Duncan, James, and Park, 1). In this regard, there are lesser social pressures or stigma associated with couples who opt to live together prior to marriage. Living together before marriage gives more benefits as long as the couples are physical, emotionally, economically mature to acknowledge the responsibilities and accountabilities that go with the agreement.

Introduction and conclusion section for report Essay

Introduction and conclusion section for report - Essay Example Simple to launch its products successfully in the South African market. The primary goal or objectives of the company are to increase its revenue generation through opening up of different retail garment stores in various feasible locations of South Africa. Various market entry modes that can be employed in case of entering the South African market and how it can be beneficial for the company have been discussed in this study. Identification of the target market in South Africa is also important and has been included in this study. The marketing mix strategy involving the appropriate products, places, prices and promotional strategies to be employed by the company has also been discussed in this study. The primary competitors of Mr. Simple Company have also been identified and the corresponding competitor analysis has been performed in this study. Mr. Simple Company has been successfully running its business in Australia, New Zealand and Vietnam. Its decision to expand its business in the South African market does not promise to be a good prospect for the company to help it increase its international presence and enhance its profitability in a significant manner. The primary objectives of the company are to increase brand awareness amongst the South Africans, increase its revenue and open up three retail garment stores in different parts of South Africa. The target customers have been identified to be males in the age group of 15 to 35 years. Fashionable and casual garment products would be offered to the targeted customers in South Africa. The market trend analysis performed in this study indicates that the youths in South Africa are attracted towards various clothing brands and with proper brand awareness the company can be successful in increasing its brand loyalty amongst the youth generation of the country. Various strat egies that are needed